I recently conducted several presentations on technological innovations and digital transformation in healthcare. I began by asking: Do you understand the drivers, influences, and constraints in the healthcare system? I was more direct with customers (patients): Do you understand how the healthcare system works? I used just three slides to highlight the most important stakeholders (insurers, providers, clinicians, and patients), the forces affecting services, and key influencers. A few slides highlighted their interactions and implications for doctors, patients, and care delivery. A couple of illustrative cases and examples translated these factors into tangible impacts. It took me less than ten minutes to cover these topics, which set the stage for discussing the growth of innovative technologies and care delivery models including concierge medical practices.
These presentations are intended to help patients, doctors, and providers better understand how technological innovations are affecting and will shape healthcare markets. I base them on our continuing work and experiences helping clinical practices, providers, and hospital systems in the US and abroad. In this context, we see concierge practices as key players in innovating and transforming care delivery through patient-specific solutions that deliver quantifiable outcomes. Innovative concierge practices are better positioned to work more closely with their patients because they are largely free of insurance intrusions and rely on quality, compelling value, and their patients’ willingness to pay. Costs have been dropping due to increased competition and are accessible to many working families.
Upcoming seminars and training events will help clinicians understand how their practices can leverage innovative technologies to deliver more compelling patient value propositions. Other sessions will focus on the growing impacts of sensors and artificial intelligence on doctors, nurses, and their patients. Should clinicians be concerned about AI? It depends on how they engage and exploit these technologies, which can both empower and commoditize clinical work. We use a dialog-centered approach to keep presentations focused and engaged through interactions, including Q&As. Our clients also benefit from dedicated strategy development based on proven frameworks tailored to healthcare markets. Contact me for more information and to book a session with one of our experts.
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